What Would It Take to Get You Back Into a Movie Theater?
There was a post recently on Blog Maverick about the current state of movie marketing, and how much it costs and what folks do to get a rear end in a seat on opening weekend of a movie. He then tosses the ball out and wants to know who’s got a better idea.
I am just an average Joe, and I always look at these types of questions as to what sorts of marketing sways me. I posted that they should take the “28 Days Later” approach further — that movie had posted the first X minutes online for anyone to see. But, in that case, you would have had to come to it, either by word of mouth or stumbling across it or seeing an ad telling you to go see it or whatnot. Instead, why not take the AOL approach and mail the first X minutes [to a suitable cliffhanger or whathave you] and send it out on dvd to everyone’s mailbox?
That way you could reach people like, say, my aunt, who goes to movies, but would never, ever go to Apple’s Trailers page.
It can’t be that expensive, or I wouldn’t have gotten so many AOL discs in my life.
Of course, to actually get me back into a movie, you’d have to have a cry room. Or a Tuesday matinee “baby day” like our local Alamo Drafthouse theaters. And a take-no-prisoners no cell phone policy. Hey, like our local Alamo Drafthouse theater!

